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Hello.

I’m Aimee,

A designer, strategist and advocate. I help organizations define problems and create solutions that align with user needs and impact the bottom line.

I love to dive into complex domains (I used to be an attorney) and create clarity, simplicity and usefulness for people using products and services designed to make their lives better. 

See some of my work 

As a designer, I believe that I have the power to influence people’s behavior, and, with that ability, a responsibility to design experiences that support others in being their best.

Personality type:

Myers Briggs Type: ENFJ (I naturally focus on others’ needs and want to make a difference)
StrengthsFinder: Strategic, Relator, Responsibility, Connectedness, Learner
Fascination Archetype: The Mediator (I’m great at helping others to see another perspective)
Astrological Triad: Capricorn Sun & Rising, Libra Moon (I’m a lot more light-hearted than my serious demeanor may suggest)

Contact me

hkaimeebaik@gmail.com