Hello.
I’m Aimee,
A product designer based in Los Angeles.
As a designer, strategist and user advocate, I help organizations define problems and create solutions that align with user needs while delivering business impact.
With a background in law, I thrive in complex domains, transforming complexity into clarity, simplicity, and usefulness—ensuring products and services truly ease people’s lives.
Currently, as a Lead User Experience Designer at ADP, I approach every project—large or small—from a strategic, systematic and holistic perspective. I champion frameworks that bridge business goals and user needs, facilitate discussions to resolve ambiguity, collaborate with researchers to uncover insights, leverage data to inform strategy and design, and create simple, intuitive experiences that drive results. I enjoy collaborating with my teammates and actively seek opportunities to grow and mentor others.
Expertise
- Product design
- Responsive design
- Interaction design
- Design systems
- User research
- Experience strategy
- Cross-functional collaboration
- Team leadership
- Design advocacy
- Figma
- Sketch
- Adobe
- Miro
- Dovetail
Personality Strengths
Myers Briggs Type: ENFJ (I naturally focus on others’ needs and want to make a difference)
StrengthsFinder: Strategic, Relator, Responsibility, Connectedness, Learner
Fascination Archetype: The Mediator (I’m great at helping others to see another perspective)
Astrological Triad: Capricorn Sun & Rising, Libra Moon (Responsible, reliable, hard-working, diplomatic and I’m a lot more light-hearted than my serious demeanor may suggest)
